As a Graphic Design Intern at Tattoo Projects in Charlotte, North Carolina, I had the incredible opportunity to immerse myself in the dynamic world of advertising and design. One of the most exciting and challenging aspects of my internship was the requirement to develop two speculative work campaigns for a randomly assigned company. I was paired with a copywriting intern for these campaigns to cover all bases for the work. After my internship at Tattoo Projects, I was required to present the two campaigns to the entire company.
THE CHALLENGE
In an era dominated by rapidly advancing technology and marked by the advent of smartwatches, our assignment was to create a 360-degree campaign for Bulova that reminds customers that sometimes simpler is better.
THE SOLUTION
Show customers what it’s like to live in the moment.
ANIMATION
SOCIAL
PRINT ADVERTISEMENT
SOCIAL ACTIVATION
DESCRIPTION: We’re challenging the gadget-obsessed at the CES Tech Event to come in and trade in their smartwatch at the Bulova pop-up shop for a flight credit to anywhere in the US.
Airplane mode? On.
Responsibilities? Off.
Now go make some memories.
CREDIT:
Project Management: Becky Radford, Gabby Echanique
Copywriting Intern: Covey Holmes
Associate Creative Director: Kenny Duncan
Chief Creative Officer: Chad Brophy
