THE CHALLENGE
Peanut butter and jelly. Cookies and milk. Internships and spec work. My assignment? Craft a 360 campaign for Bulova that proves their original design and your wrist is a classic pairing that never goes out of style.
THE SOLUTION
Past meets present. Through a vintage-style splash design, we highlighted Bulova’s time-tested design, which beautifully embodies the generations-old saying, ‘If it ain’t broke, don’t fix it.’
ANIMATION
SOCIAL
PRINT ADVERTISEMENT
SOCIAL ACTIVATION
DESCRIPTION: To celebrate watchmaking excellence since 1875, Bulova is offering one lucky winner and a guest an all-expenses paid trip to NYC. Private flights. Luxury accommodations. Exciting excursions. With Bulova, the time of your life is only one tick away.
To enter, purchase a Bulova watch in January. You will automatically be entered for the Times Square Sweepstakes.
CREDIT:
Project Management: Becky Radford, Gabby Echanique
Copywriting Intern: Covey Holmes
Associate Creative Director: Kenny Duncan
Chief Creative Officer: Chad Brophy
