"Henrietta Said is a new brand offering from the snack developer and manufacturer Truly Good Foods. Founded in 1977 and based in Charlotte, N.C., Truly Good Foods specializes in freshly roasted nuts and seeds, premium snacking mixes, and a wide variety of innovative snack products. While Henrietta Said may be the most fashionable of its offerings, Truly Good Foods is set to debut its own makeover soon – more gossip to come."
All work shown below was completed as an intern within Tattoo Projects Advertising Agency in Charlotte, NC.
THE CHALLENGE
Help a woman-owned challenger brand launch their brand on social media.
THE SOLUTION
A cool and calculated social strategy that would bring some heat to the snacking category.
CONTENT PILLAR 1
Character Backstory Graphic
Character Backstory Graphic
Giveaway Post
CONTENT PILLAR 2
CONTENT PILLAR 3
SCANDALS IN HISTORY
PRODUCT PHOTOGRAPHY
PRODUCTION BTS
CREDIT:
Project Management: Becky Radford, Gabby Echanique
Senior Account Management: EmmaLee Eiseman
Executive Director, Social Media: Kayla Zarecky
Creative Copywriter: John Stone
Associate Copywriter: Duncan Heredia
Copywriting Intern: Covey Holmes
Associate Creative Director: Kenny Duncan
Associate Graphic Designers: Seth McCachern, Lucas Harmon
Lead Photography: Paul Skinner
Chief Growth Officer/Partner: Andrew Hagopian
Chief Creative Officer: Chad Brophy
