TO FIND THE COMPLETE BRAND GUIDELINES
FOLLOW THE DROPBOX LINK BELOW
THE CHALLENGE
The USL Championship soccer league took Rock Hill, SC by storm with a brand-new expansion team. But, before they could begin building their fanbase, they needed a marketing and design strategy that would tell prospective fans who they were cheering for.
THE SOLUTION
Bring the thunder. Diligent research uncovered the spirit of Rock Hill is rooted in meteorology and hydroelectric initiatives. So, we sprinkled this insight through every aspect of the team’s identity, from their brand guidelines and dynamic new logo to the unveiling of their new name. The Rock Hill ‘Pulse.’
BRAND IDENTITY
BRAND EXECUTION
SOCIAL MEDIA
STADIUM VFX
BUS WRAP
OUT-OF-HOME
APPAREL
Thank you!
CREDIT: Jackson Stanton - Media Day Photography
