THE CHALLENGE
The USL Championship soccer league took Rock Hill, SC by storm with a brand-new expansion team. But, before they could begin building their fanbase, they needed a marketing and design strategy that would tell prospective fans who they were cheering for.
THE SOLUTION
Bring the thunder. Diligent research uncovered the spirit of Rock Hill is rooted in meteorology and hydroelectric initiatives. So, we sprinkled this insight through every aspect of the team’s identity, from their brand guidelines and dynamic new logo to the unveiling of their new name. Palmetto Pulse FC.
CREDIT: Jackson Stanton - Media Day Photography