THE CHALLENGE
In an era dominated by rapidly advancing technology and marked by the advent of smartwatches, our assignment was to create a 360-degree campaign for Bulova that reminds customers that sometimes simpler is better.
THE SOLUTION
Show customers what it’s like to live in the moment.
DESCRIPTION: We’re challenging the gadget-obsessed at the CES Tech Event to come in and trade in their smartwatch at the Bulova pop-up shop for a flight credit to anywhere in the US.
Airplane mode? On.
Responsibilities? Off.
Now go make some memories.
CREDIT:
Project Management: Becky Radford, Gabby Echanique
Copywriting Intern: Covey Holmes
Associate Creative Director: Kenny Duncan
Chief Creative Officer: Chad Brophy