THE CHALLENGE
A NASCAR race isn’t just an event, it’s a spectacle. Speedway Motorsports needed a social content strategy that spoke to more than just the core NASCAR fans but to everyone who loves to live fast.
THE SOLUTION
Clean design. Compelling copy. And a little added movement.
CREDIT:
Project Management: Becky Radford, Gabby Echanique
Senior Account Management: EmmaLee Eiseman
Executive Director, Social Media: Kayla Zarecky
Creative Copywriter: John Stone
Associate Copywriter: Duncan Heredia
Copywriting Intern: Covey Holmes
Associate Creative Director: Kenny Duncan
Associate Graphic Designers: Seth McCachern, Lucas Harmon
Lead Photography: Paul Skinner
Chief Growth Officer/Partner: Andrew Hagopian
Chief Creative Officer: Chad Brophy